Fractional CMO Leadership
The senior marketing brain your company needs, at the fraction of the cost it can actually afford.
Accepting 2 new engagements this quarter
Fractional CMO leadership for brands that need a boss, not more tactics.
I help mid-market brands build modern marketing engines that scale revenue, lower acquisition costs, and build lasting market authority — without the $300,000-plus enterprise CMO price tag.
Irvine, CA · Serving 25+ metro markets remotely
Track Record
0
Years across marketing, sales & business
0yrs
Fractional CMO to mid & large companies
0exit
Agency founded, merged & acquired
0–$30M
Client revenue range
The Plateau
You’ve outgrown doing it yourself. You can’t yet justify a $300K hire.
That gap is where growth stalls — and it is precisely the gap a fractional CMO exists to close.
Symptom 01
Marketing runs on activity, not outcomes
The team is busy. The calendar is full. Nobody can tell you what last quarter’s spend produced in pipeline or revenue.
Symptom 02
Your agency reports impressions, not revenue
You are paying a retainer plus a percentage of media spend, and the monthly deck is full of charts that never mention profit.
Symptom 03
Sales says the leads are garbage
Marketing celebrates volume. Sales ignores the list. Neither side ever agreed on what a qualified lead actually is.
Symptom 04
Acquisition costs keep climbing
Every year the same channels cost more and return less, and the response is to spend more rather than to change the strategy.
Symptom 05
Nobody owns the number
There is a Marketing Director, maybe a coordinator, and a few vendors. There is no one senior enough to set direction and be held to it.
The Fix
One senior owner, one strategy, one number
Not another vendor. A marketing executive inside your leadership team, accountable for the growth plan and the people executing it.
Most companies don’t have a marketing problem. They have a marketing leadership problem.
— The premise of every engagementBrand & Creative Strategy
Messaging architecture, go-to-market playbooks, and omnichannel content structures that build genuine market authority rather than noise.
Performance & Acquisition
Paid media direction, full-funnel architecture, and a martech stack that reports what a customer genuinely costs and genuinely returns.
Marketing-to-Sales Conversion
Qualified pipeline delivered to sales or checkout, lifecycle campaigns that raise LTV, and agencies held to numbers they agreed to.
What I Do
Marketing and business. One revenue engine.
I direct the strategy and the high-level creative. Your in-house specialists and contracted agencies execute the daily tactics — writing the posts, building the ad sets, shipping the pages. That division of labour is what makes senior marketing leadership affordable at your stage.
Interim CMO Leadership
Your CMO left. The executive search will take six months. Marketing cannot sit still for six months.
CMO Consulting
Sometimes you do not need a marketing leader. You need one hard question answered properly, once.
Business Consulting
Before you spend another dollar on marketing, it is worth knowing whether marketing is the problem.
Strategic Marketing Advisory
You do not need someone to run marketing. You need someone senior to tell you the truth about it.
Revenue Growth Strategy
Growth stopped. Everyone has a theory about why, and none of them are supported by numbers.
Go-To-Market Strategy
Launches fail from unclear positioning far more often than from weak product.
Demand Generation & Pipeline Architecture
Lead volume is a vanity metric. Qualified pipeline is the only number that matters.
Brand Positioning & Messaging Architecture
If your competitor could paste your homepage onto their site and nothing would look wrong, you do not have positioning.
Omnichannel Growth Consulting
You are not running six channels. You are running six departments that happen to share a customer.
Paid Media & Performance Strategy
Your agency is optimizing the ad account. Nobody is optimizing the strategy the ad account serves.
SEO & Content Strategy
Organic search is the only channel where the asset appreciates instead of expiring the moment you stop paying.
E-Commerce Growth Consulting
Your acquisition cost climbs every quarter and your repeat rate has not moved. That is not a traffic problem.
Revenue Operations Consulting
Marketing reports one number. Sales reports another. Finance trusts neither. Nobody can say what is true.
MarTech Stack & Attribution
You cannot optimize what you cannot measure, and most mid-market companies are measuring the wrong thing confidently.
Agency Audit & Vendor Management
Agencies do not underperform because they are bad. They underperform because nobody senior is holding them to a number.
Lifecycle Marketing & LTV Optimization
Acquisition costs are rising every year. Retention is the only lever that gets cheaper the better you get at it.
The Power Position
I direct. Your team and agencies execute.
This is the structural reason fractional works. You are not paying a senior executive to build ad sets and write captions. You are paying for the judgment calls that determine whether any of that work matters.
- Strategy, budget allocation, and creative direction sit with me
- Daily execution stays with your specialists and agencies
- You keep ownership of every account, asset, and data source
- No referral fees, no vendor kickbacks, no divided loyalty
| Model | Annual Cost | What You Get |
|---|---|---|
| Full-Time CMO | $300K–$450K + equity | Senior leadership, plus recruiting time, ramp period, benefits, and severance risk |
| Marketing Director | $110K–$150K | Capable execution management, without the strategic altitude to reset direction |
| Full-Service Agency | $120K–$300K | Execution capacity that optimizes campaigns but never questions the strategy above them |
| Fractional CMO | $84K–$144K | Executive strategy, budget ownership, agency accountability, and revenue answerability |
Figures are typical US market ranges for context, not quotes.
Answers
Fractional CMO questions, answered plainly.
The things every founder asks in the first call — answered here so the call can be about your business instead.
A fractional CMO is a senior marketing executive who owns your growth strategy on a part-time retainer. I set the marketing budget and forecast, direct your in-house team and outside agencies, sit in leadership meetings, and answer for the pipeline number — at roughly a quarter of the cost of a full-time chief marketing officer.
My engagements run from a $5,000–$7,500 one-time Growth Audit, to $7,000–$10,000 per month for the Core Marketing CMO retainer, to $12,000 and up per month for full Scale-Up marketing leadership. Compare that to a full-time CMO at $300,000-plus in base salary, bonus, benefits, and equity.
The sweet spot is $3M to $30M in revenue: large enough that marketing decisions carry real financial consequence, and small enough that a full-time CMO is not yet a defensible cost. The other qualifier is a growth plateau caused by fragmented marketing, an underperforming agency, or the absence of senior campaign leadership.
Neither — I direct them. Your specialists and agencies keep executing the daily tactics. I set the strategy they execute against, hold agencies to measurable ROI, and raise the ceiling on the work everyone produces. If a vendor genuinely is not performing, I will tell you and manage the replacement.
A consultant hands you a deck and leaves. I stay accountable for the outcome — sitting in your leadership meetings, directing execution week to week, and carrying a number. The deliverable is not a recommendation; it is a functioning marketing engine.
Engagements run remotely, so geography is not a constraint. My deepest concentration is across Southern California — Irvine, Orange County, Los Angeles, and San Diego — alongside active work in Chicago, the New York metro, and Texas markets including Dallas, Austin, Houston, and San Antonio.
Next Step
Find out what your marketing is actually costing you.
Every engagement starts the same way: a straight conversation about your growth plateau, your current spend, and whether a fractional CMO is genuinely the right answer for you. If it isn’t, I’ll say so.
Free 30-minute call · No pitch deck · Direct answer either way