Everything a full-time CMO does. None of the overhead.
This is the complete surface area of an engagement. No single client needs all of it — the first month is spent determining which parts actually move your number, and in what order.
Brand & Creative Strategy
- Brand messaging architecture and value proposition development
- Competitive positioning and differentiation strategy
- Go-to-market playbooks for launches, seasons, and market expansion
- Omnichannel content strategy across organic, paid, and social
- Creative direction and campaign concept approval
- Brand voice, tone, and governance documentation
Performance & Acquisition
- Paid media strategy across Google, Meta, LinkedIn, and programmatic
- Budget allocation modelling by marginal return and funnel role
- Full-funnel architecture from first touch through retention
- Conversion rate optimization and landing page strategy
- Creative testing frameworks and angle libraries
- Incrementality testing and media mix sanity checks
Data, Systems & Attribution
- MarTech stack design, audit, and rationalization
- HubSpot, Salesforce, Klaviyo, and Braze architecture direction
- GA4, server-side tagging, and enhanced conversion implementation
- Multi-touch attribution model selection and validation
- Executive dashboard design and reporting cadence
- UTM standards, naming conventions, and data governance
Organic & Owned Growth
- Commercial keyword architecture and topic cluster planning
- Technical SEO direction including Core Web Vitals and schema
- Multi-market and local SEO structure for multi-city visibility
- AI search and answer engine optimization readiness
- Email and SMS lifecycle flow architecture
- Loyalty, referral, and retention program design
Team, Vendors & Operations
- Marketing org design and hiring scorecards
- Agency selection, RFP management, and contract negotiation
- Vendor scorecards and quarterly business review leadership
- Sales and marketing service level agreements
- Quarterly sprint planning and KPI target setting
- Board and investor marketing reporting
Commercial & Financial
- Marketing P&L ownership and budget forecasting
- CAC, LTV, and payback period modelling
- Pricing narrative and offer packaging architecture
- Unit economics review against margin and inventory reality
- Pipeline forecasting and spend-to-revenue modelling
- Channel profitability analysis and reallocation
What I don’t do.
Clarity here prevents the most common source of disappointment in fractional engagements. If you need these things, you need a different hire — and I will help you define it.
Daily campaign execution
I do not build ad sets, write posts, or configure automations. That work belongs to a specialist or agency, directed by me.
Design and development production
I direct creative and can audit technical work with precision. I do not personally produce the assets or write the code.
PR and communications
I will integrate PR into the strategy and manage the agency doing it. Media relations itself is a specialist discipline.
Fixing a broken product
Marketing accelerates whatever is true about your business. If retention is failing because the product disappoints, marketing makes that worse, not better.
Find out what your marketing is actually costing you.
Every engagement starts the same way: a straight conversation about your growth plateau, your current spend, and whether a fractional CMO is genuinely the right answer for you. If it isn’t, I’ll say so.
Free 30-minute call · No pitch deck · Direct answer either way