Interim CMO Leadership
Your CMO left. The executive search will take six months. Marketing cannot sit still for six months.
Fractional CMO
Fractional CMO Leadership
The senior marketing brain your company needs, at the fraction of the cost it can actually afford.
The Problem This Solves
You have a marketing team, or an agency, or both. What you do not have is someone senior enough to tell them what to do, hold them to a number, and connect every dollar of spend to revenue. So the calendar fills with tactics while the pipeline stays flat.
Typical EngagementDelivered inside a Core Marketing CMO retainer, or scoped as a standalone project.
See pricingA fractional CMO is a seasoned marketing executive who owns your growth strategy on a part-time retainer. I sit in your leadership meetings, set the marketing P&L, direct your in-house specialists and outside agencies, and answer for the pipeline number — without the $300,000 base salary, equity grant, and 90-day ramp of a full-time hire.
What’s Included
Six things that actually change.
01
Marketing P&L ownership
I own the budget, the forecast, and the CAC-to-LTV math — not just the campaign calendar.
02
Strategy the team can execute
Quarterly growth plans with named owners, deadlines, and a single primary metric per channel.
03
Team and agency direction
I act as the boss your Marketing Director reports to, and the client your agencies wish they had.
04
Executive-level reporting
One dashboard the CEO and the board can read in ninety seconds without a translator.
05
Hiring and org design
Scorecards, interview loops, and comp benchmarks for the marketing roles you actually need next.
06
Sales and marketing alignment
Shared lead definitions, SLAs, and a handoff process that stops the finger-pointing.
Engagement Shape
How it runs.
Phases overlap in practice, but this is the shape of the work and roughly when each part lands.
What You Should Expect
- A marketing function that reports in revenue, not impressions
- Lower blended customer acquisition cost within two quarters
- Agencies held to scope, deliverables, and measurable ROAS
- A hiring roadmap so your next marketing hire is the right one
| Phase | Deliverable |
|---|---|
| Week 1–2 | Full audit of channels, spend, funnel, martech, team, and agency contracts |
| Week 3–4 | 90-day growth plan with KPI targets, budget reallocation, and quick-win list |
| Month 2 | Channel restructuring, tracking and attribution rebuild, agency scope resets |
| Month 3+ | Weekly leadership cadence, quarterly sprint planning, and continuous optimization |
Answers
Questions about fractional cmo
A consultant delivers a recommendation and leaves. A fractional CMO owns the outcome. I sit in your leadership meetings, direct your team and agencies week to week, carry a pipeline number, and stay accountable for whether the strategy actually works in market.
Most engagements run between 20 and 50 hours per month depending on the tier. The Core Marketing CMO retainer includes bi-weekly strategy syncs, async reviews, and continuous direction of your team. Scale-Up moves to weekly leadership presence and deeper creative and budget oversight.
No — I direct it. Your specialists and agencies keep executing the daily tactics: writing posts, building ad sets, shipping landing pages. I set the strategy they execute against, and I raise the ceiling on the work they produce.
Tracking and attribution fixes usually surface wasted spend inside the first 30 days. Structural gains in cost per acquisition and pipeline quality typically show up in months two through four, once the funnel and channel changes have had a full buying cycle to run.
Related
Works alongside
CMO Consulting
Sometimes you do not need a marketing leader. You need one hard question answered properly, once.
Business Consulting
Before you spend another dollar on marketing, it is worth knowing whether marketing is the problem.
Next Step
Find out what your marketing is actually costing you.
Every engagement starts the same way: a straight conversation about your growth plateau, your current spend, and whether a fractional CMO is genuinely the right answer for you. If it isn’t, I’ll say so.
Free 30-minute call · No pitch deck · Direct answer either way