Fractional CMO Leadership
The senior marketing brain your company needs, at the fraction of the cost it can actually afford.
SEO & Content
SEO & Content Strategy
Organic search is the only channel where the asset appreciates instead of expiring the moment you stop paying.
The Problem This Solves
Most content programs publish on a schedule rather than against a thesis. The result is a blog full of posts that rank for terms nobody buys from, while the pages that would actually convert do not exist.
Typical EngagementDelivered inside a Core Marketing CMO retainer, or scoped as a standalone project.
See pricingSEO strategy is a commercial exercise before it is a technical one. It starts with which searches indicate a buying decision in progress, then works backward through topical authority, site architecture, and technical health to make those pages winnable.
What’s Included
Six things that actually change.
01
Commercial keyword architecture
Terms prioritized by revenue intent and winnability, not by search volume alone.
02
Topic cluster and site structure
Pillar and supporting page architecture that signals depth to search engines.
03
Local and multi-market SEO
City and service page structures that rank across every market you sell into.
04
Technical health direction
Core Web Vitals, crawl budget, indexation, and schema markup priorities.
05
Content roadmap and briefs
A publishing plan with search intent, structure, and internal link targets per piece.
06
AI search and answer engine readiness
Structured content and entity signals that get you cited in AI-generated answers.
Engagement Shape
How it runs.
Phases overlap in practice, but this is the shape of the work and roughly when each part lands.
What You Should Expect
- Rankings on terms that produce revenue, not just traffic
- A content library that compounds instead of decaying
- Local visibility across every market you sell into
- Declining blended CAC as organic share of pipeline grows
| Phase | Deliverable |
|---|---|
| Audit | Technical crawl, content inventory, backlink profile, and competitor gap analysis |
| Architecture | Keyword map, cluster plan, URL structure, and internal linking model |
| Roadmap | Quarterly content calendar with briefs and priority order |
| Oversight | Ranking and traffic review, content quality control, and iteration |
Answers
Questions about seo & content
Technical fixes and existing-page optimization can move rankings inside 30 to 60 days. New content targeting competitive commercial terms generally takes four to nine months to reach page one, depending on domain authority and competition.
I build the strategy, the keyword architecture, and the briefs. Writing is executed by your team or by writers I help you select. That keeps cost per piece reasonable and keeps subject matter expertise inside your company where it belongs.
More than before, but differently. AI answer engines cite sources — and they cite the same signals of topical authority and structured, trustworthy content that classic SEO rewards. What dies is thin content written to fill a calendar.
Yes. Multi-market local SEO is a structural problem: unique location pages with genuine local substance, consistent business data, and internal linking that distributes authority. Thin city pages with the name swapped out get filtered as doorway pages.
Related
Works alongside
Interim CMO Leadership
Your CMO left. The executive search will take six months. Marketing cannot sit still for six months.
CMO Consulting
Sometimes you do not need a marketing leader. You need one hard question answered properly, once.
Next Step
Find out what your marketing is actually costing you.
Every engagement starts the same way: a straight conversation about your growth plateau, your current spend, and whether a fractional CMO is genuinely the right answer for you. If it isn’t, I’ll say so.
Free 30-minute call · No pitch deck · Direct answer either way