Fractional CMO in Houston
Houston runs on industrial and energy B2B, where sales cycles are long, buying committees are large, and most marketing is still a trade show booth and a brochure.
What marketing here actually requires.
Serving the Energy Corridor, Downtown Houston, the Texas Medical Center, the Galleria, and the Port of Houston industrial corridor
Houston’s economy is anchored by energy, petrochemicals, industrial services, the Texas Medical Center’s healthcare complex, and a significant aerospace and logistics base. Marketing here has historically been relationship-led and event-driven, which leaves an enormous gap: procurement teams and technical evaluators now research digitally long before anyone speaks to a salesperson, and most Houston companies are invisible during that phase entirely.
The pattern I see most often in Houston: Houston industrial companies are often invisible during the exact phase when vendor shortlists get built. The buyer researches, compares, and narrows the field digitally, then contacts three vendors — and companies with no digital authority never make that list regardless of how good their actual capability is. Fixing pre-sales visibility is the highest-leverage work in this market.
Houston sectors I work in.
Energy & Industrial Services
Long procurement cycles with technical committees and rigorous vendor evaluation.
Healthcare & Medical
Texas Medical Center-adjacent organizations competing for patients and referrals.
Manufacturing & Engineering
Specification-driven B2B where technical content outperforms conventional advertising.
Logistics & Port Services
Supply chain businesses competing on capability, capacity, and reliability.
What I run for Houston companies.
The same nine disciplines, sequenced against what your market and your stage actually demand. I direct the strategy; your team and agencies execute the daily tactics.
- Weekly 45-minute leadership sync with the CEO and marketing execution team
- Quarterly marketing sprints with defined KPI targets — CAC, ROAS, MQLs, reach
- Asynchronous creative and strategy reviews by recorded video walkthrough
- Shared live dashboards so performance is visible without waiting for a report
Fractional CMO in Houston — common questions
My packages are consistent nationwide: $5,000 to $7,500 for a one-time Growth Audit, $7,000 to $10,000 per month for the Core Marketing CMO retainer, and $12,000-plus per month for Scale-Up marketing leadership. A full-time CMO in the Greater Houston market typically costs $300,000 or more in salary, bonus, and equity before benefits.
I own the marketing strategy and the number attached to it. That means setting the budget and forecast, directing your in-house team and outside agencies, rebuilding attribution so you can see what genuinely works, and sitting in leadership meetings as the person accountable for pipeline — rather than delivering a strategy deck and leaving.
Not in the way consumer marketing works. It functions as pre-sales credibility building: technical content, capability documentation, search visibility on the specific problems your buyers research, and targeted outreach to named accounts. The objective is being on the shortlist, not generating impulse purchases.
With multi-touch attribution paired with pipeline-stage reporting rather than last-click conversion data. Long-cycle B2B requires measuring pipeline creation and stage velocity as leading indicators, because waiting for closed revenue to evaluate a channel means acting on information that is a year and a half old.
Also serving companies in
Ready to talk about growth in Houston?
A free 30-minute call. We’ll cover where growth has plateaued, what you’re currently spending, and whether a fractional CMO is genuinely the right answer for your company. If it isn’t, I’ll tell you that.
Free 30-minute call · No pitch deck · Direct answer either way