Fractional CMO in Irvine
Irvine is my home market. It is also one of the densest concentrations of mid-market B2B, medtech, and consumer companies anywhere in California — and one of the most under-marketed.
What marketing here actually requires.
Serving Irvine Spectrum, Von Karman corridor, the Irvine Business Complex, University Research Park, and Jamboree
Irvine companies tend to be engineering-led and quietly excellent. The Irvine Spectrum and Von Karman corridors are full of technically superior businesses whose marketing consists of a dated website, a trade show budget, and a Google Ads account someone set up years ago. That creates unusual leverage: when the product genuinely is better, disciplined positioning and a real demand engine can move market share fast, because the competitive set is also under-marketing.
The pattern I see most often in Irvine: The classic Irvine pattern is a company with outstanding product engineering and no articulated reason for a buyer to choose them beyond specifications. They compete on features against competitors who compete on story, and lose deals they should win. Positioning work here often produces more measurable return than any amount of additional ad spend.
Irvine sectors I work in.
B2B Technology & SaaS
Enterprise software companies where long buying cycles demand multi-touch attribution, not last-click.
Medical Device & Life Sciences
Regulated marketing where every claim needs substantiation and the buying committee is large.
Professional & Financial Services
Firms competing on trust and expertise where authority content outperforms paid acquisition.
Consumer Products & Retail
Brands with retail and DTC channels requiring genuinely integrated omnichannel strategy.
What I run for Irvine companies.
The same nine disciplines, sequenced against what your market and your stage actually demand. I direct the strategy; your team and agencies execute the daily tactics.
- Weekly 45-minute leadership sync with the CEO and marketing execution team
- Quarterly marketing sprints with defined KPI targets — CAC, ROAS, MQLs, reach
- Asynchronous creative and strategy reviews by recorded video walkthrough
- Shared live dashboards so performance is visible without waiting for a report
Fractional CMO in Irvine — common questions
My packages are consistent nationwide: $5,000 to $7,500 for a one-time Growth Audit, $7,000 to $10,000 per month for the Core Marketing CMO retainer, and $12,000-plus per month for Scale-Up marketing leadership. A full-time CMO in the Orange County market typically costs $300,000 or more in salary, bonus, and equity before benefits.
I own the marketing strategy and the number attached to it. That means setting the budget and forecast, directing your in-house team and outside agencies, rebuilding attribution so you can see what genuinely works, and sitting in leadership meetings as the person accountable for pipeline — rather than delivering a strategy deck and leaving.
Yes. Irvine is my base, and Orange County is the market I know most intimately — the companies, the talent pool, the agencies worth hiring and the ones worth avoiding. For Irvine and greater Orange County clients, in-person quarterly planning is simply part of the engagement.
Established companies, primarily — $3M to $30M in revenue with existing traction and an existing marketing function that has plateaued. Pre-revenue startups need a hands-on operator building campaigns, which is a different job than the strategic leadership role a fractional CMO fills.
Also serving companies in
Ready to talk about growth in Irvine?
A free 30-minute call. We’ll cover where growth has plateaued, what you’re currently spending, and whether a fractional CMO is genuinely the right answer for your company. If it isn’t, I’ll tell you that.
Free 30-minute call · No pitch deck · Direct answer either way