Fractional CMO in Los Angeles
Los Angeles is the most creatively saturated marketing market in the country, which is exactly why so much LA marketing spend produces attention without producing revenue.
What marketing here actually requires.
Serving Century City, Culver City, Downtown LA, Playa Vista, Santa Monica, Burbank, El Segundo, and the Arts District
The LA market rewards brands that are culturally fluent and punishes brands that are merely loud. Between the entertainment economy in Century City and Burbank, the DTC apparel and beauty cluster on the Westside, and the venture-funded software concentration in Silicon Beach, you are competing for attention against companies whose entire business model is producing content. Winning here means a positioning claim sharp enough to cut through, paired with acquisition math disciplined enough to survive some of the highest media costs in North America.
The pattern I see most often in Los Angeles: Los Angeles companies typically have excellent creative and unreliable measurement. The brand looks premium, the content is genuinely good, and nobody can say with confidence which channel produced last quarter’s revenue. My first work in this market is almost always rebuilding attribution so the creative investment can finally be judged on what it returns.
Los Angeles sectors I work in.
Entertainment & Media
Studios, production services, and creator-economy platforms competing on brand gravity as much as performance.
DTC Apparel & Beauty
High-velocity ecommerce brands where a two-point return rate swing decides whether the P&L works.
Health, Wellness & Fitness
Subscription and studio models where retention economics matter far more than acquisition volume.
Venture-Backed Software
Silicon Beach B2B companies under board pressure to show efficient, attributable pipeline growth.
What I run for Los Angeles companies.
The same nine disciplines, sequenced against what your market and your stage actually demand. I direct the strategy; your team and agencies execute the daily tactics.
- Weekly 45-minute leadership sync with the CEO and marketing execution team
- Quarterly marketing sprints with defined KPI targets — CAC, ROAS, MQLs, reach
- Asynchronous creative and strategy reviews by recorded video walkthrough
- Shared live dashboards so performance is visible without waiting for a report
Fractional CMO in Los Angeles — common questions
My packages are consistent nationwide: $5,000 to $7,500 for a one-time Growth Audit, $7,000 to $10,000 per month for the Core Marketing CMO retainer, and $12,000-plus per month for Scale-Up marketing leadership. A full-time CMO in the Greater Los Angeles market typically costs $300,000 or more in salary, bonus, and equity before benefits.
I own the marketing strategy and the number attached to it. That means setting the budget and forecast, directing your in-house team and outside agencies, rebuilding attribution so you can see what genuinely works, and sitting in leadership meetings as the person accountable for pipeline — rather than delivering a strategy deck and leaving.
The engagement runs remotely by design, which is what keeps senior-level marketing leadership affordable. I am based in Irvine, roughly an hour from most Los Angeles business districts, so quarterly on-site planning sessions in Century City, Culver City, or El Segundo are straightforward to arrange when a strategy reset warrants being in the room.
Primarily $3M to $30M in revenue — large enough that marketing decisions carry real financial consequence, small enough that a full-time CMO at LA market compensation would be an unjustifiable cost. Below $3M the Growth Audit is usually the more sensible entry point.
Also serving companies in
Ready to talk about growth in Los Angeles?
A free 30-minute call. We’ll cover where growth has plateaued, what you’re currently spending, and whether a fractional CMO is genuinely the right answer for your company. If it isn’t, I’ll tell you that.
Free 30-minute call · No pitch deck · Direct answer either way